Love thy master- has Adobe gone bonkers with creative cloud

Morning glow on trees by lake Yojoa in Honduras

First a statement. I am in no way connected to Adobe and in fact through out hte years I have in many instances complained to them about how they conduct the business and cut out small nations and give us trouble buying their software.  

For that reason alone I welcome the Creative Cloud model even though I can fully understand those that cry out for some more options related to payments. 

For you photographers out there start by asking your self just on questions.

1. How many of the Adobe products on your computer(s) have you paid for.

To that you could add the question why it should be different with software than for example with music, games and movies. The world is moving into the clouds and it is of ease to most.

I can fully understand the worries of those that have bad internet connection and live in remote isolated places. For them it could be a problem with updates. But you only have to update when ever you want to. The biggest problem is not this business model from adobe but the lack of reasonably priced internet connections. F.X in my home country Iceland. The ridiculous price of net and download quota puts this model in jeopardy. In other nations with a lot worse situation regarding net access and pricing this could become more of a problem. Here in Bergen Norway, where I currently am living, things are great. I have now been a CC user for 5 months and I actually love it.

I have not yet taken advantage of all of the possibilities I have by being a CC member but for me it was a no brainer. Simple calculation of the updates I had to do in coming months, cave me the conclusion that I should go with this system and possibly gain from it in ease of work in areas I would be struggling with. Needless to say I had a very old copy of Illustrator and Indesign but now I have the latest one of every thing and don't have to worry that I cant do some things I want to do. Im only limited by my creative mind.

Even though this system is good for many it could backfire on Adobe and even lift up other software vendors. That  per se is a good thing. Adobe is in need of real competition and even though they have done some very good things, its not good for any company to become to big or have monopoly. There are lot of companies and lot of creative minds waiting for to slay the dragon and if that helps to move photography forward thats just fine. Lets hope this CC move spurts some life into other software houses and we get even mor options and more gadgets to buy.

Of course this CC move isn't free and why should it be. Neither is it cheap even though if you are in business its not so expensive either. Adobe is in business just like we are. We do not give our images for free. We sell them. No wait we do not sell them we lease them out. And thats where the irony of all things is.

Photographers shouting loud about wanting to own their copy of the software and not lease it are those that do not sell the right to their images.

How many of you do give the customer full right to do what ever he wants with your image. The chance is that as a photographer you are "selling" multiple copies of your work, and yes if it is a print the customer owns it with in the boundaries that he can move it with him and look at it., even show to others, but thats about it. 

What if the customer is a company or an ad agency. Do you sell them the image with full rights or do you lease the image out.

How are we as photographers conducting our business and why is that so different?

Is Adobe doing any thing differently than we our self?

If the alternatives are not good enough then why are we crying?

I do not always agree with the decisions of Adobe and at times I have been very angry towards them and their way of conducting business, as they should know if they have read my letters,  but in this case, before shouting at them I took a long look at alternatives, costs and what this would mean to me. I jumped on  the CC wagon and I may regret it later when I hit the road again but after 5 months of use  I love it.

Before shouting out loud about the injustice of the world around us its good to read the fine print and have a look inwards. It seems to me that many photographers and photoshop users have not. 

IPTC Caption: 
Morning glow on Lake Yojoa, Honduras Lake Yojoa is the largest lake in Honduras with a surface area of 285 square kilometers (110 mi²) and an average depth of 15 meters (50 ft). At an altitude of 700 meters (2,300 ft), it lies in a depression formed by volcanoes. The Lake Yojoa volcanic field consists of Pleistocene to Holocene scoria cones, craters, and lava flows. The west side of the lake is bordered by steep mountains and Santa Bárbara National Park while the east side is adjacent to Cerro Azul Meambar National Park. The lake is situated on the highway that connects the two largest Honduran cities, Tegucigalpa and San Pedro Sula. For many people traveling between the cities, the lake serves as a rest area where they can appreciate the view and enjoy the fresh fried fish and other foods that are offered by the restaurants located on its banks. Lake Yojoa is a popular fishing destination and the surrounding area has a rich biodiversity and almost 400 species of birds and 800 plant species have been identified in the region. However, it also is threatened by deforestation, cattle ranching, and development. The settlers of the communities around the lake are dedicated to the cultivation of fruits, vegetables and basic grains. Nevertheless many of these inhabitants earn their living from the sale of fish originating from the lake.

Kristjan Logason is an Icelandic photographer based in Norway at the moment, where he mainly works in fine art and commercial fine art photography.Kristjan owns and runs The art of Icelandic photography.You can contact Krissby phone: +47.916.62749